RTB Basics
What Happens During a Mobile RTB Auction?
A step-by-step map of how an impression moves from app to exchange to DSP and back.
Category
RTB Basics
Plain-English guides to the bid request, auction flow, pricing, and common OpenRTB fields.
RTB Basics
OpenRTB Fields Publishers Should Actually Check
A practical review of the device, app, user, imp, geo, and regs fields that affect demand quality.
RTB Basics
First-Price Auctions Explained for App Publishers
How first-price auctions work, why clearing price matters, and how to avoid over-aggressive floors.
RTB Basics
How DSPs Decide Whether to Bid
A simple model of advertiser filters, predicted value, pacing, and creative eligibility.