Authors

Our guides are written and edited for practical ad operations use.

MC

Maya Chen

Mobile monetization editor

Former ad operations lead focused on app inventory, ad quality, and publisher revenue operations.

DB

Daniel Brooks

Programmatic analyst

Writes practical explainers on RTB, measurement, floor pricing, and campaign troubleshooting.

NP

Nina Patel

Privacy & measurement writer

Covers consent, SDK governance, analytics, and advertiser-side quality checks.