Mobile Monetization

Practical publisher playbooks for ad formats, placements, floors, and yield operations.

A field guide for designing rewarded video placements that protect retention and still create revenue.

By Maya Chen · 7 min read

How to choose natural breaks, frequency caps, and close-button timing for interstitial inventory.

By Nina Patel · 7 min read

A practical framework for refresh intervals, viewability, layout stability, and accidental taps.

By Daniel Brooks · 7 min read

A cautious method for testing floors without killing fill rate or hiding demand signals.

By Maya Chen · 7 min read

Rewarded video, interstitial, banner, native, and offerwall compared by revenue, UX risk, and implementation cost.

By Daniel Brooks · 7 min read