Ad Quality
Invalid Traffic Checks Before You Buy or Sell Traffic
A practical checklist for publishers and networks evaluating paid traffic sources.
Category
Ad Quality
Checklists for reducing invalid traffic, bad creatives, privacy risk, and unreliable demand.
Ad Quality
How to Review a New Demand Partner
Questions to ask before adding an ad network, DSP seat, mediation source, or reseller.
Ad Quality
Creative Quality Rules for Mobile Apps
How bad creatives create churn, complaints, store risk, and advertiser distrust.
Ad Quality
A Simple Ads.txt and App-Ads.txt Audit Workflow
How to review authorization files and keep reseller paths easy to understand.
Ad Quality
Consent Signals Publishers Should Not Ignore
A publisher-friendly review of consent strings, privacy flags, child-directed inventory, and data minimization.