RTB Basics
What Happens During a Mobile RTB Auction?
A step-by-step map of how an impression moves from app to exchange to DSP and back.
Mobile ad monetization, explained clearly
Practical guides for app publishers who want better ad revenue without damaging user trust.
AdYield Guide publishes detailed, human-edited explainers on RTB auctions, ad formats, floor pricing, invalid traffic, consent signals, and monetization reporting.
Start here
View RTB basics
RTB Basics
OpenRTB Fields Publishers Should Actually Check
A practical review of the device, app, user, imp, geo, and regs fields that affect demand quality.
RTB Basics
First-Price Auctions Explained for App Publishers
How first-price auctions work, why clearing price matters, and how to avoid over-aggressive floors.
RTB Basics
How DSPs Decide Whether to Bid
A simple model of advertiser filters, predicted value, pacing, and creative eligibility.
Mobile Monetization
Rewarded Video Placement Checklist
A field guide for designing rewarded video placements that protect retention and still create revenue.
Mobile Monetization
Interstitial Ads Without Damaging User Experience
How to choose natural breaks, frequency caps, and close-button timing for interstitial inventory.
Latest guides
Sitemap
Mobile Monetization
Banner Refresh Rules That Do Not Annoy Users
A practical framework for refresh intervals, viewability, layout stability, and accidental taps.
Mobile Monetization
How to Set Floor Prices for New App Inventory
A cautious method for testing floors without killing fill rate or hiding demand signals.
Mobile Monetization
Ad Format Comparison for Small Game Apps
Rewarded video, interstitial, banner, native, and offerwall compared by revenue, UX risk, and implementation cost.
Ad Quality
Invalid Traffic Checks Before You Buy or Sell Traffic
A practical checklist for publishers and networks evaluating paid traffic sources.
Ad Quality
How to Review a New Demand Partner
Questions to ask before adding an ad network, DSP seat, mediation source, or reseller.
Ad Quality
Creative Quality Rules for Mobile Apps
How bad creatives create churn, complaints, store risk, and advertiser distrust.
Ad Quality
A Simple Ads.txt and App-Ads.txt Audit Workflow
How to review authorization files and keep reseller paths easy to understand.
Ad Quality
Consent Signals Publishers Should Not Ignore
A publisher-friendly review of consent strings, privacy flags, child-directed inventory, and data minimization.
Measurement
eCPM, ARPDAU, Fill Rate: What Each Metric Can and Cannot Tell You
A practical metrics guide for app teams who need to diagnose revenue changes.